The Think Again team have done hundreds of media training sessions in the past couple of years for clients in the charitable, political, public and commercial sectors. Without fail, Jane and I always end our sessions with the same warning:

“The microphone is always on.  If there’s a microphone anywhere near you it is always on, even when it’s supposed to be off. Cameras are always on, even when they’re supposed to be off. And journalists will always publish what you say, even if they say they won’t.  The one time you forget any of those things, will be the one time you say something you really, really regret.”

Sadly for Gordon, he’s not been one of our clients.  Don’t make the same mistake, give us a call.