Barack Obama’s presidential campaign changed elections forever, in particular the way his young team used digital media and social networks to mobilise support, spread their key message and help voters feel they could make a difference.

We’ve been using his campaign as an example of good media practice with many of our clients; and it’s clear his success and tactics have not gone un-noticed; the Conservative party are using many of them in preparation for next year’s UK election and more examples will emerge as polling day approaches.

One of Obama’s campaign insiders Rahaf Harfoush has written an intriguing guide to how the tactics developed. Essential reading for anyone involved in getting a message across to a wide range of audiences.

Get it here on Amazon.