One of the great things about helping people to get their message across effectively is when you see it being put into action – especially with digital or “new” media.  Although sometimes it can be a bit unnerving.  Digital media aren’t just changing the way we communicate, they’re changing the way people react and feedback when you’re training or working with them.

Yesterday, we had a great session with the team at Tameside Music Service – helping them to come across better on TV and radio. A few months ago, we’d convinced them of the value of using social media to promote their work. They were obviously listening because by the time we got back to London, the films of their interviews were up on their Facebook page, attracting loads of positive comments and discussion – along with a photo taken, unknown to us, on an iPhone during the radio session.

Today, I was explaining the benefits of Twitter and other social media to a conference at the Cass Business School attended by representatives of Black and Asian charities and campaign groups.  Highlights from the presentation were tweeted live by some of the people attending, some of the people I mentioned were notified (on Twitter, of course) of what I’d said and I got live, digital feedback straight afterwards. Thankfully, the audience and the feedback were really positive.

If you’d like us to enlighten or inspire you on digital media or any other aspect of your messaging and communication – drop us a mail.  Or just Tweet @ianparkinson or @jaffreyman